At Pridila, we value the trust you place in us when you shop for intimate apparel and women’s undergarments online. We are committed to protecting your privacy and ensuring the security of your personal information. This Privacy Policy outlines how we collect, use, disclose, and safeguard your data when you visit our website [Insert Website URL] and purchase our products.
1. Information We Collect
To provide you with the best online lingerie shopping experience, we collect information that you provide to us directly, as well as data automatically collected when you use our site.
A. Personal Information
When you make a purchase, create an account, or sign up for the Pridila newsletter, we may collect:
- Contact Details: Name, email address, and mobile number.
- Shipping & Billing: Delivery address (for shipping within India) and billing address.
- Payment Information: Credit card details, UPI IDs, or payment account info. (Note: We do not store full credit card numbers; these are processed securely by our trusted payment gateways).
B. Product Preferences
To help you find the perfect fit, we may store data regarding:
- Sizing Preferences: e.g., Bra size, panty size, or shapewear fit.
- Shopping History: Past purchases and wish lists to recommend relevant new arrivals.
C. Technical Data
When you browse Pridila, we automatically collect:
- IP address and browser type.
- Device information (mobile vs. desktop).
- Cookies and usage data (pages visited, time spent on the site).
2. How We Use Your Information
We use your data to provide a seamless shopping experience and to improve our brand services:
- Order Fulfillment: To process payments, ship your lingerie orders, and provide delivery updates via Email/SMS.
- Customer Support: To respond to your inquiries regarding sizing, returns, or shipping status.
- Marketing: To send you emails about exclusive offers, festive sales, and Pridila updates (only if you have opted in).
- Personalization: To recommend products that match your style and size history.
- Security: To detect and prevent fraud or unauthorized transactions.
3. Sharing Your Information
Pridila does not sell your personal information. We only share your data with trusted third parties necessary to conduct our business in India:
- Service Providers: Payment processors (e.g., Razorpay, PhonePe, UPI), shipping couriers (e.g., Delhivery, Blue Dart, Xpressbees), and email marketing platforms.
- Legal Compliance: If required by law, we may disclose information to comply with legal processes or government requests in India.
4. Cookies and Tracking Technologies
We use cookies to enhance your browsing experience on our online store.
- Essential Cookies: Required for the website to function (e.g., keeping items in your cart).
- Analytics Cookies: Help us understand how customers use our site so we can improve our navigation and product displays.
- Advertising Cookies: Allow us to show you relevant Pridila ads on other platforms.
You can choose to disable cookies through your browser settings, though this may affect your ability to use certain features of our store.
5. Data Security
We take the security of your sensitive information seriously. We implement industry-standard security measures, including SSL encryption, to protect your personal and financial data during transmission. While no method of transmission over the internet is 100% secure, we strive to use commercially acceptable means to protect your data.
6. Your Rights
Depending on your location, you may have the right to:
- Access the personal data we hold about you.
- Request correction of incorrect data (e.g., updating your shipping address).
- Request deletion of your data.
- Opt-out of marketing communications at any time by clicking the “Unsubscribe” link in our emails.
7. Age Limitation
Pridila does not knowingly collect personal information from children under the age of 13. Our products and website are intended for adults. If you are a parent and believe your child has provided us with information, please contact us immediately.
8. Changes to This Policy
We may update this Privacy Policy from time to time to reflect changes in our practices or legal requirements. We will notify you of any significant changes by posting the new policy on this page with an updated date.
9. Contact Us
If you have any questions about this Privacy Policy or how we handle your data, please contact us at our Surat, Gujarat office:
- Email: pridilainfo@gmail.com
- Location: Surat, Gujarat, India.